National Actors / Nation Branding representatives
The major actors in the Nation Branding process will be invited to
participate in the Expo. These would initially be the country
representatives who are responsible for the country’s marketing and the
promotion of export as well as inward investment. For example:
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Ministries
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Embassies
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Investment promotion agencies
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Export promotion agencies
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Economic development agencies
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Tourism boards
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Chambers of commerce
Regional and Local representatives
Secondly, regional and local actors with an important role in the trade
and investment dynamics of the country are able to participate under the
auspices of the country, such as:
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Regional representatives
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Regional promotion and city marketing bureaus
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Transport and Logistics industry
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Financial institutions
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Leading enterprises and private companies
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Conventions Bureaus
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Real estate developers and agents
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Hospitality and retail industries
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Travel agencies
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Media
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Producers of key national products
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Service providers (research and development centers / consultancies / creative industry / etc.)
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Grant providers
Depending on the sector the country focuses on, visitors with a specific profile will be invited. In general the following focus groups will visit the Expo;
- Investors / Investment banks
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Importers
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Industry
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Entrepreneurs
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Sales representatives and CEO's of private companies
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Governmental representatives
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Exporters
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Transporters and logistics companies
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Professionals / Skilled Employees
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Buyers
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Service companies
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Tourism organizations
