Nation Brand: A sum of the ideas and feelings associated with a
name, a trademark, and a logo of a country or region. Not the logo
itself, but the feelings and the ideas in your mind about the country
are the brand. Images, faces, ideas, first person experiences,
traditions, historic events, landscapes, politicians, movies, cities,
products, people from there you know… The knowledge, the sympathies and
the experiences with that country – that’s the nation brand.
Source: http://nation-branding.info
NBI International is organizing the 2nd edition of Nation Branding &
Investment Expo in Eindhoven, The Netherlands (16-18 April 2013). The
exhibition focuses on the branding and image building of countries and
regions to attract investors and promote international trade relations.
People’s impressions of a country are influenced by items such as media
coverage, visits to the country, and marketing and promotion strategies.
Image building and branding can be decisive factors when making choices
about investing in and/or establishing a business in your country.
It is therefore important that the country’s assets are well-known and
that the country is top-of-mind with potential investors. Nation
branding reinforces positive associations with the country in terms of
trade climate, political and social standards, and tourism attractions. A
systematic and long-term marketing strategy focused on the strengths of
the country will help promote economic development.
Nation Branding aims to promote investment and export and is based on
different promotion techniques. The NBI Expo provides an excellent
platform for these techniques, such as:
- Image building (to improve a country’s image within the investment community as a favorable
location for investment),
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Investment and Trade service activities (to provide information and services to prospective
and current investors and trade relations),
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Advertising in industry or sector specific media,
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Conducting general information seminars on investment and trade opportunities,
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Conducting industry or sector specific information seminars,
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Conducting industry or sector specific investment matching programs.
The Nation Branding & Investment Expo (NBI Expo) offers a
dynamic platform to highlight the investment potential of your country
and to increase the trade opportunities for your country’s businesses
within the European market. In this way, the NBI Expo facilitates
investment attraction whilst reinforcing the development of export
opportunities.
This new and innovative Expo with high international business standards
guarantees quality promotion, network and business opportunities through
the Platinum package of luxury stand facilities, a guaranteed matching
program, the VIP network lounge, and the Nation Branding Promo room.
The options for designing the promotion of your country during the
exhibition are flexible and can focus on different, selected issues
(e.g. investment projects, export products, and tourism attractions) or
provide a panoramic image of the country.
